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HEALTH MARKETING SPECIALIST

 

  • Job ID: 53818
  • Job Category: Health Services
  • Division & Section: Public Health, Communications
  • Work Location: Toronto Public Health Headquarters, 277 Victoria Street, Toronto, Ontario M5B 2L6 (Hybrid)
  • Job Type & Duration: Full-time, Temporary (approximately 7 months) Vacancy
  • Hourly Rate: $45.19 - $49.53, Wage Grade 14
  • Shift Information: Monday to Friday, 35 hours per week
  • Affiliation: L79 Full-time
  • Number of Positions Open: 1
  • Posting Period: 24-Feb-2025 to 10-Mar-2025 

 

Major Responsibilities:
 

To design communication strategies and tools to affect positive community health and lifestyle outcomes, using a diverse range of multi-platform health communications and marketing approaches.

 

  • Provides guidance and advice to program managers regarding effective communication strategies
  • Conducts risk assessments for all communication initiatives and recommends risk mitigation tactics
  • Controls all aspects of the campaign/portfolio
  • Monitors project process and ensures critical timelines are met
  • Ensures all communication, marketing and promotional initiatives meet accessibility and equity standards
  • Liaises closely with program managers and staff to design innovative marketing strategies
  • Ensures the client is continually made aware of the status of the project, especially milestones and issues
  • Ensures that complex public health data and information is appropriately translated into plain language for target audiences and that it conveys the appropriate messaging
  • Ensures all necessary components of the campaign/portfolio are delivered on schedule and on budget
  • Develops innovative content for online and traditional media
  • Ensures the effective and strategic delivery of communication products
  • Liaises with external marketing agency of record, where applicable
  • Maintains knowledge of current industry best practices and new techniques used in health marketing and communications
  • Maintains the integrity of and works to improve the Toronto Public Health brand
  • Conducts thorough evaluations of campaigns to determine effectiveness, provide insights and support evidence-based decision making

 

Key Qualifications:

Your application must describe your qualifications as they relate to:
 

  1. A Baccalaureate degree in marketing, journalism, communications, or the equivalent combination of education and experience.
  2. Considerable experience in marketing and/or strategic communications.
  3. Considerable experience preparing effective communication strategies that support the organization’s goals and objectives.
  4. Considerable experience with traditional and social media best practices.
  5. Considerable experience developing a variety of communication materials that engage diverse audiences
  6. Considerable experience managing large communication projects or social marketing campaigns.

 

You must also have:
 

  • Excellent writing, verbal and editing skills.
  • Knowledge of industry best practices, accessible and inclusive communications.
  • Excellent organizational skills, time management, analytical skills and attention to detail.
  • Ability to perform research and evaluate campaigns to support evidence-based decision making.
  • Ability to interpret complex concepts and translate the information into plain language.

 

 

NOTE TO INTERNAL FULL-TIME AND PART-TIME CITY OF TORONTO EMPLOYEES:

City of Toronto employees must apply to full-time or part-time employment opportunities posted on the City's Internal Job Posting Portal.

 

Equity, Diversity and Inclusion

The City is an equal opportunity employer, dedicated to creating a workplace culture of inclusiveness that reflects the diverse residents that we serve. Learn more about the City’s commitment to employment equity.

Accommodation

The City of Toronto is committed to creating an accessible and inclusive organization. We are committed to providing barrier-free and accessible employment practices in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). Should you require Code-protected accommodation through any stage of the recruitment process, please make them known when contacted and we will work with you to meet your needs. Disability-related accommodation during the application process is available upon request. Learn more about the City’s Hiring Policies and Accommodation Process.

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