SUPERVISOR MEDIA SERVICES PH (Social Media & Web)

• Position ID: 56292
• Job Category: Communications & Marketing
• Division & Section: Public Health, PH Communications
• Work Location: Union Station, 61 Front St. W., Toronto, ON M5J 1E5 (Hybrid)
• Job Type & Duration: Full-time, Temporary Vacancy (Approximately 18 months)
• Hourly Rate: $94,905.00 - $ 128,386.00
• Shift Information: Monday to Friday, 35 hours per week, 7 hours per day per week
• Affiliation: Non-Union
• Number of Positions Open: 1
• Posting Period: 12-May-2025 to 26-May-2025 

Are you a strategic communicator with a passion for digital media and public service? Join the communications team at Toronto Public Health – the largest public health unit from coast-to-coast-to-coast, protecting the health and well-being of those who live, work, play and study in the city.

As Supervisor, Media Services (Social Media & Web), you’ll drive innovative strategies across web platforms and social media channels to inform, engage and inspire diverse audiences.

From managing high-profile campaigns to navigating emerging digital trends, you’ll ensure that our online presence supports and enhances public health priorities with clarity, creativity and impact. If you thrive at the intersection of leadership, storytelling and digital innovation, this is your opportunity to make a difference.

Major Responsibilities

• Implements detailed plans and recommends policies and procedures regarding program specific requirements.
• Supervises, motivates and trains assigned staff, ensuring effective teamwork, high standards of work quality and organizational performance, continuous learning and encourages innovation in others.
• Supervises the day-to-day operation of all assigned staff including the scheduling, assigning and reviewing of work. Authorizes and coordinates vacation and overtime requests. Monitors and evaluates staff performance, approves salary increments, hears grievances and recommends disciplinary action when necessary.
• Provides input into and administers assigned budget, ensuring that expenditures are controlled and maintained within approved budget limitations.
• Manages the development and delivery of strategic web and social media services.
• Leads the day-to-day implementation of Toronto Public Health’s digital communications strategy, including discussions and decision-making.
• Develops policies and procedures to support web presence, social media and digital communications applications.
• Assesses needs of internal and end-user clients, through consultation and developing solutions.
• Serves as the Web Lead for Toronto Public Health and works with the City of Toronto’s Digital Communications team to coordinate implementation, delivery and sustainment of public health web content on toronto.ca.
• Develops and manages content libraries including design assets in the form of text, photography, graphics, video, audio, illustrations and training materials accessible to internal and external users.
• Works with internal clients and communications staff to help define scope and recommended approach for major social media and web projects.
• Plays an advisory role in client engagement, serving as a digital/social media strategic advisor.
• Serves as a thought leader in aligning digital and social media strategies with a client's business goals and objectives.
• Drives high-level discussions on the role of social media within the marketing of health messages by participating in public forums, partner and other government consultations.
• Leads the development of frameworks and methodologies for social media, website, intranet and other digital communications measurement within Toronto Public Health.
• Works with the Manager Communications PH to liaise with other City divisions and corporate groups focused on messaging and branding to represent and protect the best interests of Toronto Public Health.
• Works with Toronto Public Health program teams and communications staff to ensure that the appropriate strategic digital communication opportunities are reflected in communications plans and coordinates the delivery of those services as communications initiatives are implemented.
• Ensures delivery of customer service to maintain client satisfaction and identify resource needs to close gaps in deliverables as well as pursue relevant new or emerging opportunities.
• Identifies, recommends, coordinates and consults on the implementation of appropriate technologies to support the Division’s digital presence.
• Anticipates and identifies relevant business issues and operating procedures as they correspond to priorities in the Public Health Communications workplan.
• Works with the Public Health Communications team and program area content leads/subject matter experts to deliver health communications web content (internal and external clients) in all formats, to accurately represent program information, maintain knowledge exchange and identify performance gaps as well as new or emerging needs.
   

Key Qualifications

Your application must describe your qualifications as they relate to:
 

1. Extensive experience in web and social media management, with a proven track record of delivering effective strategies.
2. Post-graduate diploma or degree in communications, digital communications, marketing, public relations or related field, or a combination of education and considerable relevant experience (CMP® or SCMP® certification considered an asset).
3. Extensive experience in reporting on and leveraging analytics and insights to deliver evidence informed web and social media strategies.
4. Considerable experience in supervising within the communications field, combined with strong ability in leading, developing, motivating and training a team to produce innovative solutions.
5. Considerable experience writing/editing content for the web, digital marketing and communications, in addition to optimizing documents and files so they are fully compliant with legislated accessibility standards (e.g., PDF remediation, closed captioning, etc.)
6. Considerable experience in content audits and content migration, information architecture, content organization, metadata application, indexing systems, user interface design, and visual design to support both browsing, searching and optimization
7. Experience using HTML, DHTML, XML, JavaScript, graphic formats, CSS, popular web plug-ins, web site authoring and management such as WordPress web content management and social media community management software (e.g., Meltwater, Hootsuite, etc.).

You must also have:

• Latest knowledge of social media trends and best practices for content development, management and community engagement.
• Familiarity with formal and informal web usability testing, user research and analysis, user scenario writing, documentation, test design and Quality Assurance scripting and translating user research into design decisions
• Familiarity with the Adobe Web Creative Suite tools, including Photoshop, Illustrator, InDesign, Acrobat, Flash, DreamWeaver and AfterEffects
• Ability to work with web browsers across multiple platforms, navigational issues and the constraints involved in designing for online media
• Well developed interpersonal skills: proven ability to communicate effectively at all organizational levels; exceptional technical, verbal and written communications skills and demonstrated ability to establish and maintain a good consulting relationship with stakeholders and vendors
• Demonstrated knowledge of the Accessibility for Ontarians with Disabilities Act (AODA)'s requirements and standards applicable to web content and communications, accessibility solutions and W3C standards and guidelines
• Demonstrated ability to show initiative and self direction, maintain currency of knowledge, identify and solve problems that require investigation and creativity, and ability to respond to changing priorities, flexibly and productively in a results-oriented team environment
• Ability to work evening and weekends, depending on operational requirements

Equity, Diversity and Inclusion

The City is an equal opportunity employer, dedicated to creating a workplace culture of inclusiveness that reflects the diverse residents that we serve. Learn more about the City’s commitment to employment equity.

Accommodation

The City of Toronto is committed to creating an accessible and inclusive organization. We are committed to providing barrier-free and accessible employment practices in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). Should you require Code-protected accommodation through any stage of the recruitment process, please make them known when contacted and we will work with you to meet your needs. Disability-related accommodation during the application process is available upon request. Learn more about the City’s Hiring Policies and Accommodation Process.