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WEB CONTENT COORDINATOR

Job ID: 48999

Job Category: Communications & Marketing

Division & Section: Public Health, Communications

Work Location: 277 Victoria Street

Job Type & Duration: Full-time, Temporary Vacancy (approxiamtely 14 months)

Hourly Rate: $41.33 - $45.26

Shift Information: Monday to Friday, 35 hours per week

Affiliation: L79 Full-time

Number of Positions Open: 1

Posting Period: 21-OCT-2024 to 04-NOV-2024

Major Responsibilities:

The Web Content Coordinator will work with professional and technical teams providing a wide range of creative services in support of divisional strategic objectives. Primary responsibilities include, but are not limited to, the following:

  • Writes and edits creative copy for a variety of interactive media including the internet, intranet, social media, multimedia presentations, and other promotional tools as required
  • Ensures that content within the division's internet and intranet sites is integrated, accurate and current through ongoing content reviews and regular evaluation of web use statistics and client feedback, and provides critical analysis
  • Provides expertise and develops and implements guidelines for the structure of information within applications and systems
  • Consults with business units and provides leadership and support to project teams to determine business unit information and web-based service needs and assists in identifying solutions to meet business requirements
  • Develops, redesigns, and continuously improves workflows, methodologies and processes for consistent maintenance and development of quality information and content
  • Plans, executes and documents user interviews and usability tests
  • Creates and presents user personas, user experience scenarios and test cases
  • Develops, documents, implements and monitors adherence to web development and information management standards including style guides, metadata standards, taxonomies, controlled vocabularies, and other classifications systems for navigation or other categorization needs
  • Assists with the maintenance and development of content libraries consisting of information and design assets in the form of text, photography, graphics, video and audio
  • Ensures that content providers are trained in writing for the web by setting standards, evaluating training needs, developing training programs and materials and delivering training programs
  • Assists in the development of marketing and communications strategies, including coordinated workplans and editorial schedules across multiple channels, including social media
  • Periodically reviews web-based systems for effectiveness and efficiency and proposes and provides leadership as appropriate in the development and support of new web-based products and services as the division's information needs evolve
  • Ensures that legal and legislated standards are upheld (e.g. the Municipal Freedom of Information and Protection of Privacy Act, the Trade-marks Act and the Copyright Act, Accessibility for Ontarians with Disabilities Act)

Key Qualifications:

Your application must describe your qualifications as they relate to:

  1. Post-secondary education in a discipline pertinent to the job function (i.e. communications, marketing, web design/development, navigation and management) or equivalent combination of education and/or experience
  2. Considerable experience using web content and analytics reporting tools to analyze and apply data to improve web use and user experience
  3. Considerable experience in content development for the web, site design, web site construction, navigation and information management, combined with a strong working knowledge of traditional and new media technologies
  4. Considerable experience in content audits and content migration, information architecture, content organization, metadata application, indexing systems, user interface design, and visual design to support both browsing, searching and optimization
  5. Considerable experience writing/editing content for the web, digital marketing and communications, in addition to optimizing documents and files so they are fully compliant with legislated accessibility standards (e.g., PDF remediation, closed captioning, etc.)
  6. Experience using HTML, DHTML, XML, JavaScript, graphic formats, CSS, popular web plug-ins, web site authoring and management such as WordPress web content management and related information repository and database environments

You must also have:

  • Familiarity with formal and informal usability testing, user research and heuristic analysis, user scenario writing, documentation, test design and Quality Assurance scripting and translating user research into design decisions
  • Familiarity with the Adobe Web Creative Suite tools, including Photoshop, Illustrator, InDesign, Acrobat, Flash, DreamWeaver, AfterEffects
  • Ability to work with web browsers across multiple platforms, navigational issues and the constraints involved in designing for online media
  • Well developed interpersonal skills: proven ability to communicate effectively at all organizational levels; exceptional technical, verbal and written communications skills and demonstrated ability to establish and maintain a good consulting relationship with stakeholders and vendors
  • Extensive knowledge of the Accessibility for Ontarians with Disabilities Act (AODA)'s requirements and standards applicable to web content and communications, accessibility solutions and W3C standards and guidelines
  • Demonstrated ability to show initiative and self direction, maintain currency of knowledge, identify and solve problems that require investigation and creativity, and ability to respond to changing priorities, flexibly and productively in a results-oriented team environment
  • Ability to work evening and weekends, depending on operational requirements

 

NOTE TO INTERNAL FULL-TIME AND PART-TIME CITY OF TORONTO EMPLOYEES:

City of Toronto employees must apply to full-time or part-time employment opportunities posted on the City's Internal Job Posting Portal.

Equity, Diversity and Inclusion

The City is an equal opportunity employer, dedicated to creating a workplace culture of inclusiveness that reflects the diverse residents that we serve. Learn more about the City’s commitment to employment equity.

Accommodation

The City of Toronto is committed to creating an accessible and inclusive organization. We are committed to providing barrier-free and accessible employment practices in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). Should you require Code-protected accommodation through any stage of the recruitment process, please make them known when contacted and we will work with you to meet your needs. Disability-related accommodation during the application process is available upon request. Learn more about the City’s Hiring Policies and Accommodation Process.

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